Imagine quitting your day job to chase a dream, only to realize the dream involves more than just mixing sodas. That’s exactly what Kayla Schoonover and Zachery Uzlik did when they dove headfirst into the dirty soda craze. But here’s where it gets interesting: what started as a fun experiment turned into a full-blown business, complete with surprises, challenges, and a loyal fanbase willing to drive 45 minutes for a drink. And this is the part most people miss—it’s not just about the soda; it’s about the hustle behind the scenes.
Last July, the duo launched Dirty Soda Company, a venture that quickly gained traction in western Wisconsin. Their concept? Customizing sodas with flavored syrups, creating unique blends that keep customers coming back for more. Think Sprite and Dr. Pepper mixes that are anything but ordinary. But don’t let the simplicity of the idea fool you—this business is a beast. Schoonover admits, ‘It’s a lot more work than we thought it was.’ From seven-day workweeks to juggling graphic design, social media, recipe development, and licensing, the couple has learned that entrepreneurship is no walk in the park.
But here’s the controversial part: Is the dirty soda trend just a fad, or is it here to stay? While some might dismiss it as a passing craze, Schoonover and Uzlik are betting big on its longevity. Their strategy? Trial and error, paired with a laser focus on engaging specific demographics, like the college crowd in Menomonie. And it’s paying off—repeat customers, positive feedback, and a growing fanbase are proof that they’re onto something.
Looking ahead, their 2026 goals are ambitious: a trailer, a storefront, expanded product lines, and interactive customer engagement through giveaways and scavenger hunts. But what’s truly motivating? The satisfaction of seeing their hard work translate into loyal customers who drive long distances just to support them. ‘It’s been very rewarding to see customers come back,’ Schoonover shares. ‘That makes it all worth it.’
So, here’s the question: Do you think the dirty soda trend has staying power, or is it just a bubble waiting to burst? Let us know in the comments—we’d love to hear your take on this fizzy phenomenon. One thing’s for sure: Schoonover and Uzlik are proving that with passion, perseverance, and a dash of creativity, even the most unexpected ideas can bubble up into something extraordinary.
